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We propose high quality, high value-added, and a wide range of health foods based on the two pillars, the evidence based on the research and development capability over raw materials to products and the differentiation based on the total consulting capability over product planning to sales promotion.
Consulting
Our first step is to listen to your requests and strategies. Based on the information we obtain from them, we then propose business and marketing plans.
Product planning & design
We examine products specifications from various aspects, such as taste, texture, functionality, and originality. We also propose the naming and package design. While we seek to enhance the added values and appeal power, we also pay great attention to product designing that considers also cost, stability, and other important aspects.
Name development
Naming is an important factor that determines the sales of the product as it clearly indicates the consumer benefit of the product. We propose names with strong appeal based on the factor. We propose names with strong appeal in the light of the client's brand concept, product concept, and desired healthy image.
Package designing
Package designing requires great expertness such as expression techniques to skirt the Pharmaceutical Affairs Act, along with the development of health, beauty, and functionality images. At Toyo Shinyaku, we have a specialized department on package designing, to optimize the product appeal according to the product category, target consumers, and sales channels.
Also, the shape, size, and material of the package need to be determined with consideration for the functionality to avoid deterioration of the content, adaptability to the production line, and durability for the package to be delivered to consumers without any stain or damage.
As Toyo Shinyaku has our own factories, where the prototype production and mass production are available, we are able to ensure the functionality and product line adaptability at early stages. We also conduct delivery test on all products to ensure the durability.
Legal check
In addition to the risk of names or formulation technique being imitated by competitors, we manage the risk of your violation of other company's rights.
Manufacturing
Air flow pulverizer that are suitable for fine grinding of raw materials whose flavor or nutrition are easily lost by heat, air flow superheated steam sterilizers that completely sterilize even powders in a very short time, granulation facilities with two types of granulators (fluid bed dryer granulator and wet agitator granulator), fermentation facilities holding 6 tanks each with a capacity of 3,000 L category, and three-side-seal filling and packaging facilities-our factories are extensively equipped with facilities described above and are operated by experienced engineers 24 hours a day.
Quality assurance
We believe that the safety and efficacy are required to be ensured for the health foods.
Our Tosu factory is not only GMP (Good Manufacturing Practice) compliant, but also FDA-GMP (Good Manufacturing Practices set by U.S. Food and Drug Administration) compliant, as well as ISO 9001:2001 and ISO 22000:2005 certified. We improve the production environment from the hardware aspect including facilities made of 100% stainless steel, air showers, and atmospheric pressure management, as well as setting the strict standard on the software side. Raw materials are lot controlled from the purchasing stage to ensure its traceability, and total X-ray inspection is conducted after they are packaged.
Support for sales promotion
For products on the market to be recognized and purchased by more consumers, proposals of various strategies are required. We support comprehensively for "the construction of a mechanism to sell product" including planning sales strategy such as sales channel selection, sales system establishment, and distribution route expansion, and communications such as point-of-sale promotion, promotion material creation, advertisement and publication, also training for sales staff and creation of sales manual.
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